TikTok We are more than you think

TikTok asked AKQA to create the first brand campaign for the German market, their biggest local market campaign to date. The goal? To get German millennials to not only use TikTok more but to think of it as a space where communities connect and individuals share their stories and passions.

I implemented the art direction across all campaign assets, while also owning the creation of post-production assets. I also developed and created the grid system, along with the compositional image and video layouts used throughout the hero campaign film, social videos, and campaign assets.