The Interbrand Tokyo team previously created the new brand and identity for TDK. Following this, Interbrand Cologne was tasked with creating the visual identity for TDK’s employer brand. Leveraging elements from the master brand, we designed a custom “Forward Double Triangle”, inspired by TDK's electronics heritage and symbolizing the company's future. We developed a bold and dynamic system focused on TDK’s employees, highlighting current team members while featuring playful and engaging layouts to attract prospective talent.
Client / TDK
Agency / Interbrand
Role / Art Director & Designer
