On Running wanted to create a refreshed website that was able to clearly communicate the story of the brand, its athletes and the range of its products in a modern and editorial way. With an emphasis of the stories of the athletes and the innovative technology behind the prodcuts.
www.on-running.com
Role
Designer
Working with the in-house digital team, I supported the creation of collection pages across the site. Including the Lumos pages, exploring how reflection and light could be visually woven throughout the product page as part of a story. The pages focused on giving an overview of activities and recommending product collections based on each activity, using the design library while also exploring and creating bespoke storytelling components for product technologies.
