OFF Magazine 

OFF magazine is On Running’s first foray into physical content production, created as a robust editorial platform to bring the brand’s core principles: sustainability, movement, and design, to life. I was brought on to lead the design team to establish branding and the overall design/look and feel of the first two issues.

Contributors spanned continents and perspectives—from established writers (Vogue, GAY TIMES, Kinfolk, BBC, The New York Times) to emerging journalists supported by the NCTJ Journalism Diversity Fund.

Leading the design team, I owned the process of creating the foundation and structure for the magazine. Developing its article design and editorial system. I collaborated with and briefed photographers and contributing writers, while overseeing final production files and print processes. I also established a branded presence for the magazine within On Running’s wider brand universe.

Issue 02