Henkle LOCTITE Concept Work

Interband was selected to propose a new idenity system for how LOCTITE industiral products are shown within the Henkle family brand portfolio. Our challenge was to create a more cohesive and consistent brand experience throughout LOCTITE products supported by a refreshed visual identity that makes LOCTITE easier to navigate, recognise and engage with.

The visual concept is rooted in LOCTITE’s iconic red. Bold typography and confident product compositions showing then strength and performance of the LOCTITE products. A subtle red gradient flows along layout edges and between elements, drawing inspiration from the physical qualities of adhesive. Acting as a visual thread, connecting the compositions and symbolising the strength of the products.