For decades GORE-TEX brand has been trusted in developing  leading technologies for breathable wet weather protection. The brand recently introduced their new Infinium graments, non-waterproof and offering versatility and enhanced comfort for an active lifestyle. With the new brand expansion AKQA was asked to redesign the global Gore-Tex website.

We were challenged in creating a  flexible design system, which would visually express and introduce the brands expansion. As well as communicate the complex technologies behind the products.