For decades GORE-TEX brand has been trusted in developing  leading technologies for breathable wet weather protection. The brand recently introduced their new Infinium graments, non-waterproof and offering versatility and enhanced comfort for an active lifestyle. With the new brand expansion AKQA was asked to redesign the global Gore-Tex website.

We were challenged in creating a  flexible design system, which would visually express and introduce the brands expansion. As well as communicate the complex technologies behind the products.


Created under the Art Direction of Jessica Brazen and Aniana Heras at AKQA Berlin