GORE-TEX  has become a benchmark for waterproof performance relied upon in environments ranging from rugged mountain peaks to the harshest weather conditions. AKQA was asked to reimagine the GORE-TEX website with a more editorial, contemporary approach. Placing greater emphasis on the innovation behind its technology. As part of a lean team, I played a key role in developing and evolving the design system. Owning the component library to ensure consistency and scalability across the platform. I designed key product and technology pages, and produced social media assets to support the brand’s digital presence.