GORE-TEX website

GORE-TEX  has become a benchmark for waterproof performance relied upon in environments ranging from rugged mountain peaks to the harshest weather conditions. AKQA was asked to reimagine the GORE-TEX website with a more editorial, contemporary approach. Placing greater emphasis on the testing, and innovation behind its technology. 

Role
Designer

Alongside the launch of the new website, GORE‑TEX was introducing its new Infinium product line. Requiring a distinction within the digital experience between its waterproof products and the newly launched water-resistant category.  Owning the design system, I developed and managed a scalable design system that supported both product and technology lines. While also creating storytelling components tailored to highlight the unique benefits and innovations behind each technology.