Services
Campaign design,
Art direction
For the launch of On's first ever sports bras, we wanted to create a campaign that celebrates freedom of movement. Designed by a female-led team at On, the new collection seamlessly and flexibly fits into diverse bodies, empowering women to focus on their movements, not on discomfort.
Role
Design lead
& Art director
Collaborating with the playful and energetic style of photographer Wendy Huynh, we captured the women’s relationship with the products in motion. As lead desinger I designed a custom wordmark complimented the never ending movement of the women in our campaign “Get into it.” While also creating the campaigns social and out of home assets including design directions for On’s shop front and trade designs.
