ASML is a leading global tech company, renowned for its groundbreaking advancements in producing microchips through computational lithography. Interbrand was approached to create a campaign celebrating their significant milestone: their 40th anniversary. Our task was to create a unique brand universe that highlight their brands history and achievements over the four decades. We designed a unique logo and visual identity to represent each of their four significant decades. Starting with an 80s-inspired Tetris, we progressed through the rise of the internet era, the advent of mobile and social media, and finally, we envisioned the ubiquitous future of innovation that lies ahead for ASML.